Wondering what to post on Twitter to engage your audience? With 500 million tweets sent per day, it can be challenging to stand out.
This comprehensive guide will provide you with 55 tweet ideas and best practices to create engaging Twitter content.
Welcome to our guide on what to post on Twitter. If you’re looking for creative twitter posts, tweet ideas to go viral, or wondering what should a company post on Twitter, you’re in the right place. We’ll provide engaging tweets examples and answer the burning question: where is the tweet button on Twitter? And much more. So let’s dive in!
Read on for over 55 tweet template ideas, real examples, and tips to make your Twitter content stand out.
Table of Contents On What to Post on Twitter
Understanding What to Tweet
Before diving into specific tweet ideas, let’s cover some best practices on what to post on Twitter.
1. Don’t know what to post on Twitter? Let’s get started
The most important thing is to post consistently. Twitter favors accounts that tweet multiple times per day. Aim for at least 1 tweet per day, but 3-5+ is ideal.
Also, switch up your tweet types. Posting the same thing over and over won’t work. Mix in questions, fun stuff, advice, promotions, links, etc.
Finally, make your tweets scannable with images, videos, GIFs, and good formatting. Listed tips and stats get more engagement than blocks of text.
2. Things to Tweet When Your Tweet Ideas Run Out
When you’re feeling uninspired or don’t know what to post on Twitter, here are some go-to ideas:
- Share an interesting article or piece of content
- Ask a question related to your niche
- Post an inspirational or funny quote image
- Share a behind-the-scenes photo of your business
- Promote a sale, deal, or coupon code
- Give a shoutout to a customer, partner, or follower
- Participate in a Twitter chat or trending hashtag
- Reply to followers and engage in conversations
- Retweet or comment on relevant tweets in your industry
- Share a quick business update or milestone
Mixing up these evergreen tweet ideas will keep your Twitter account active and engaging.
Tweet Content Ideas
Below are over 55 specific tweet template ideas you can model to create engaging, viral, and effective content on Twitter.
1. Share a personal story
Give followers a peek behind the curtain by tweeting a personal story. This helps humanize your brand.
Last week my son lost his first tooth. Growing up too fast! What’s one of your favorite childhood memories?
2. Share a milestone
Use Twitter to celebrate big wins and milestones to get engagement from your audience.
We just hit 10k followers here on Twitter! Thank you all for the support – this community means the world to us.
3. Share something you are struggling with
Being vulnerable helps connect with followers. Share a struggle to show you’re human.
Feeling completely burnt out this week. Running on fumes over here! What do you do recharge when you’re exhausted?
4. Make a list
Numbered lists get high engagement on Twitter. Share tips, stats, or ideas in a scannable format.
Top 10 ways to get more traffic to your blog:
- Optimizing pages for SEO
- Guest blogging
- Social promotion
- Email lists
- Quora answers
5. Show your expertise
Position yourself as an industry thought leader by tweeting insider knowledge and expertise.
Pro tip: Use UTMs to track the ROI of your marketing campaigns in Google Analytics. Here’s how to set them up: [link]
Memes can help add humor and connect with your audience. Just ensure it aligns with your brand.
[Insert relatable meme]
7. Share a hot take
Express your opinion or analysis on trending topics in your industry. Hot takes get people talking.
Hot take: Facebook’s metaverse won’t take off. People enjoy living in the real world. VR fatigue will set in quick.
8. Promote others in your niche
Sharing and promoting other accounts looks generous and builds community.
If you like my content, you should also follow @FassihFayyaz. He posts great marketing case studies.
9. Comment on current trends
Stay part of the conversation by tweeting your thoughts on current events and trends.
It’s been amazing seeing so many brands change their logos for Pride Month. Progress! #Pride2022
10. Ask for advice from your followers
Questions get high engagement on Twitter. Ask your audience for their opinion or advice.
Heading to Austin for the first time next month! What’s one thing I absolutely must do or see while there? #AustinTips
11. Offer to do something for your audience
Build goodwill by offering to help or provide value for your followers.
I’m happy to look over anyone’s resume/LinkedIn and provide feedback! Just DM me.
12. Giveaway a freebie
Everyone loves free stuff. Offer free downloads, discounts, or chances to win a prize.
Giving away a free 1-hour coaching call to one lucky follower! Like and retweet to enter. Winner announced Friday.
13. Share your analytics
Give followers a behind-the-scenes look at your stats and analytics.
Traffic stats for last month:
Unique visitors: 16k
Page views: 34k
What stats do you track each month? Let me know!
14. Ask your audience to participate
Increase engagement by prompting your followers to participate in some way.
It’s #FollowFriday! Drop your @handle below to share your account and follow others in our community.
15. Give people a platform to celebrate or promote themselves
Let your audience take over your platform for more engagement.
It’s #SmallBizSpotlight! Share your business below in one sentence for a retweet. I’ll start: We sell handmade greeting cards perfect for any occasion.
16. Ask people if they agree or disagree
Drive discussion by asking for opinions on hot takes and current topics.
McDonald’s new adult Happy Meals are patronizing. Agree or disagree?
17. Recommend one piece of content you just consumed
Share and recommend content from others to provide value for your audience.
Just read an incredible article on habits of successful entrepreneurs. Here it is if you want to give it a read: [link]
18. Ask people to complete your tweet
Tweet “fill in the blank” style prompts to get creative responses.
The one thing that gets me motivated to work out is _.
19. Appreciate someone that was helpful
Showing gratitude gives you an opportunity to highlight customers and connections.
Huge thanks to @FassihFayyaz for the stellar marketing advice today! I’m excited to put your tips into action.
20. Re-introduce yourself to new followers
Let new followers learn about who you are and what you do.
For new followers: I’m a marketing strategist who helps coaches grow their businesses using online funnel. Nice to meet you!
21. Tweet about awesome customer service you received
Positive brand mentions are great social proof. Tag the company for added visibility.
The customer service I received from @Company today was amazing. John went above and beyond to make things right. Kudos!
22. Tweet a photo of your meal
Photos perform very well. Share snapshots of your food, work desk, travels, etc.
Burger night! [burger photo]
23. Tweet a video
Short videos under 60 seconds can be very engaging on Twitter. Post demos, how-tos, etc.
Check out our office dog Bailey trying out agility training for the first time! [cute dog video]
24. Ask something to learn more about your followers
Questions and polls help you engage with followers. Discover their preferences.
Do you prefer Apple or Android?
25. Tweet your opinion of a movie you just watched
Entertainment opinions, reviews, and hot takes can spark discussion.
Watched Everything Everywhere All At Once last night. One of the most creative, funny, and heartfelt movies I’ve seen in awhile.
26. Tweet about something funny that happened recently
Humor and personality shines through. Share a quick funny story.
My three year old just asked Alexa to play Baby Shark for the tenth time in a row. Send help 😂
27. Tweet the view from your office
Give followers a virtual tour of your office or workspace.
Not a bad office view! [Image attached]
28. Tweet breaking news from around the world
Commentary on trending news helps you participate in the Twitter conversation.
Seeing all the photos of the protests in Sri Lanka. Hoping for a peaceful resolution soon.
29. Respond to someone else’s tweet
Commenting and engaging with others builds community. Don’t just broadcast.
@user I agree! That tip will really help drive more sales. Appreciate you sharing.
30. Tweet an inspiring quote and photo
Uplifting quotes paired with images make for engaging Tweets.
“You must be the change you want to see in the world.” [Quote image]
31. Tweet about your weekend plans
Give followers a peek into your personal life. Share what you’re looking forward to.
Any big plans for the weekend? I’ll be working on some DIY projects around the house. Excited to tackle my long to-do list.
32. Tweet fun photos from the past
Nostalgic #throwbackthursday photos give your page personality.
Circa 2002. Don’t think I can pull this look off anymore. #tbt [Old photo]
33. Ask for feedback before making a major purchase
Get advice from your engaged audience on big purchases.
Thinking of upgrading to the new iPhone 14 Pro Max. Anyone test it out yet? Worth the $1k price tag?
34. Ask if anyone needs help with anything
Show you want to be helpful by offering your expertise.
Happy to lend any advice or feedback for anyone working on a new project or business idea! Feel free to DM me.
35. Tweet a behind-the-scenes shot from your business
Give an inside look at how your business operates and what goes on behind the scenes.
Peek inside our production line! [Cool photo]
36. Randomly thank your followers
Show extra appreciation just because. Thanking followers encourages loyalty.
Grateful for all of you! Thanks for being part of this community.
37. Wish somebody happy birthday
Make someone’s day extra special by tweeting out a happy birthday message.
Join me in wishing a very happy birthday to @John! Wishing you an awesome year ahead.
38. Tweet interesting info about your hometown
Local content, facts, and photos resonate with location-based followers.
The population of Omaha is almost 500,000! Here are some more fun facts about my city: [link]
39. Recommend others to follow on Twitter
Tag and recommend other accounts to check out. This builds goodwill.
If you don’t already follow @MarketingGuru, you should. He posts super valuable branding and lead gen tips.
40. Tweet a selfie
Occasional selfies make you more relatable and human.
Enjoying this beautiful sunny day! [smiling selfie]
41. Preview one of your new products
Generate buzz for a new product launch. Offer sneak peeks and teaser content.
We’ve been working on something BIG this year and can’t wait to show you soon! Here’s a little preview: [teaser photo]
42. Ask others to write captions for a photo you tweet
User-generated content is highly engaging. See what clever responses you get.
Come up with a caption for this photo: [funny image]
43. Retweet other people’s content
Share and amplify great tweets from others. This builds community.
[Retweet of someone’s useful resource with added commentary]
44. Tweet a joke
Keep things lighthearted with funny jokes and memes.
What do you call a dog magician? A labracadabrador. 🐶
45. Tweet that song you can’t get out of your head
Music is universal – ask others what songs they have on repeat too.
I swear I’ve listened to As It Was by Harry Styles on repeat for a week straight now. What song is stuck in your head lately? 🎵
46. Thank someone for following you on Twitter
Show extra appreciation to new followers. This motivates them to keep engaging.
@JohnDoe thanks for the follow! Really appreciate you joining our community here.
47. Tweet a review of a product you use
Share your honest thoughts on brands and products you love (or don’t love).
Been using the @Rocketbook reusable notebook for the past month and I’m obsessed. It’s the perfect hybrid between paper and digital notes. Highly recommend!
48. Tweet about something new you just learned
Educate and provide value by sharing interesting knowledge and insights.
Just learned that Squarespace has a built-in automatic alt text generator for images. Such a handy accessibility feature!
49. Join a Twitter chat
Searching hashtags and joining related Twitter chats helps you connect with your audience.
Excited to join in on #MarketingTwitterChat tonight at 8PM EST and connect with fellow marketers!
50. Tweet your opinion about current events
Sharing well-informed opinions on trending topics creates engagement.
While I understand calls for student loan cancellation, I don’t think blanket forgiveness is the way to go. What are people’s thoughts on the issue?
51. Tweet (or retweet) about a fan
Spotlighting supporters and fans generates engagement and goodwill.
Huge shoutout to @JohnDoe45 for the glowing review on our Facebook page. So glad you’re enjoying our product!
52. Tweet some brand history
Educate and entertain followers by sharing your brand journey and key milestones.
Did you know we started as a tiny shop back in 1983? Here’s a #throwbackthursday pic of our original location: [vintage pic]
53. Tweet fill-in-the-blank questions
Fill in the blank tweets prompt creativity and get better response rates.
The one social media platform I can’t live without is _.
Advanced Tweet Techniques
Now that we’ve covered dozens of tweet template ideas, here are some pro tips for taking your Twitter game to the next level:
1. How to find unlimited tweet ideas with Post Planner
One of the best tools for finding content to share on Twitter is Post Planner. It curates recent articles, images, and videos related to your niche.
This makes it easy to find fresh content daily to share with your followers. Never run out of ideas again!
2. How to find text tweet ideas
For example, turn each paragraph of a blog post into its own tweet and add commentary. Or pull out key stats and facts into a thread.
3. How to use curated content for tweet ideas
Curated content can save you time and provide valuable content to your audience. You can use tools like Best Twitter Automation Tools to find and schedule curated content.
Social listening is a goldmine for tweeting about relevant and timely topics. Set up searches around your keywords.
4. How to recycle your best tweets
Recycling your best tweets can help you reach new followers who might have missed your original post. Tools like Hypefury vs TweetHunter can help you recycle your top-performing tweets automatically.
This is an easy way to fill your queue with proven content that resonates with your followers.
5. How to schedule and automate your tweets
Scheduling and automating your tweets can save you time and ensure you post consistently. Tools like Hypefury vs Buffer and Hypefury vs Hootsuite can help you schedule and automate your tweets effectively.
This saves time and ensures you post consistently. You can space out your content over days or weeks at once.
FAQs about What to Post on Twitter
Here are some most frequently asked questions about What to Post on Twitter:
What should a beginner post on Twitter?
As a beginner, focus on tweeting 3-5 times per day. Post questions, fun photos, industry articles, advice, etc. Engage with your followers and other accounts.
What tweets get the most attention?
Tweets with images, videos, polls, questions, emotions, and controversy get higher engagement. Stay on trending topics. Use viral formats like quote images.
What should I put in my Twitter post?
Make tweets scannable and eye-catching. Use visuals, lists, highlights, captions, and strategic formatting. Keep tweets conversational, not overly promotional.
Is there a best time to Tweet?
Twitter engagement is highest on weekdays from 9-11am and 1-3pm. But don’t overthink timing. Just tweet consistently 1-5+ times daily.
What type of content is most successful on Twitter?
A mix of educational, funny, newsworthy, emotional, controversial, visual, and interactive content performs best. Ask questions, post images, start discussions.
I hope this guide provided you with a plethora of ideas and best practices for creating engaging Twitter content.
The key is being consistent, switching up your tweet types, using images/videos, leveraging trends and current events, asking questions, and providing value for your audience.
Try implementing a few different tweet templates at a time to see what resonates best with your followers. Then double down on what works.
Consider using social media management tools to schedule tweets in advance and save time. This will ensure you post consistently so you stay top of mind on your followers’ feeds.
What tips do you have for creating viral and effective Twitter content? What performs best for your brand? Share your thoughts in the comments below!